The Rolls Royce Cullinan breaks records at the Goodwood factory

When Porsche was launched and developed the first generation of the Cayenne , the most purists put their hands to the head. However, the time, sales and profits have not done anything other than agree with the Stuttgart house. The story is that after it have been more brands that have been launched, and of course, success does not have to repeat. Even so, the boom of the SUV segment , for now, seems unstoppable and nobody wants to be left out.

This is the approach of Lamborghini, Bentley, Rolls Royce strong> and up to Ferrari . Of these four brands, the only one that does not yet have an SUV for sale is the "Cavallino", although it will not take long to see it. The case is that the other three are having a luck, at least, irregular. The Urus is starting and with a limited production, the Bentayga seems not to raise its head and the Cullinan aims to break all the records.

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For now, the Rolls Royce Cullinan is a success and within a year?

Al less, this is what they have announced in Rolls Royce . According to the Brand Manager for the United States, the Goodwood (United Kingdom) factory can not cope with the orders. Apparently, order books are at maximum capacity even if the model reached the market at the end of last year. In fact, the waiting list is extended until the next month of July , so they have needed new labor to expand production.

So far the three markets most important for the Rolls Royce Cullinan are the United States, China and the Emirates. In addition, many of the buyers who have been interested are already customers of the brand, so they have decided to bet on them instead of the competition. However, we will have to see how far the success of one of the most irrational models of those that exist in the market comes.

Bentley experimented with the Bentayga strong>, a similar situation in the first months of life, but now it is not like that. Anti-pollution regulations and the drift that the market is taking are holding up even the biggest fortunes. Hopefully when Ferrari the thing arrives it will be encouraged, even if its model is not an SUV to "use".

Source - Automotive News

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